diff --git a/jquery.cycle.all.js b/jquery.cycle.all.js
index dc474ea..3c7dc2a 100644
--- a/jquery.cycle.all.js
+++ b/jquery.cycle.all.js
@@ -90,6 +90,10 @@ $.fn.cycle = function(options, arg2) {
 			debug('first timeout: ' + startTime);
 			this.cycleTimeout = setTimeout(function(){go(els,opts2,0,!opts.backwards);}, startTime);
 		}
+
+		if (opts.init) {
+			opts.init();
+		}
 	});
 };
 
diff --git a/jquery.cycle.lite.js b/jquery.cycle.lite.js
index d22ed39..7776f49 100644
--- a/jquery.cycle.lite.js
+++ b/jquery.cycle.lite.js
@@ -119,6 +119,9 @@ $.fn.cycle = function(options) {
             this.cycleTimeout = setTimeout(function() {
                 go(els,opts,0,!opts.rev);
             }, opts.timeout + (opts.delay||0));
+
+        if (opts.init)
+            opts.init();
     });
 };