Provide option for alternative menu item title text

[kirsty-hames]

Subject of the issue

The menu item title text is used to provide the aria-label for the 'View' button. If the title contains any punctuation or html syntax then this is read by screen readers.

Expected behaviour

As a minimum, remove any punctuation or html syntax from the aria-label.

Or, provide an optional alternative title which is used to provide the 'View' button aria-label. My preference would be to provide an alternative title.

altTitle would be consistent with the alternative title created for question feedback.